TV shows: Making Money From the Internet

Dallas Cowboys’ wide receiver Roy Williams has settled a dispute with ex-girlfriend and former Miss Texas USA Brooke Daniels over a $76,000 engagement ring.

According to court documents, Williams mailed Daniels an overnight package that included the ring and a taped marriage proposal. Daniels refused the marriage request, and Williams filed a civil suit against Daniels on June 30 in order to regain possession of the ring.

Since Williams’ relationship with Daniels was not far enough along for her to feel comfortable accepting his marriage proposal, the price of the engagement ring ended up far exceeding its actual value. In order to protect readers from making the same type of financial mistakes as Williams, I present a list of ten things nobody should ever pay for.

10. DVDs: Most DVDs cost $20. A RedBox rental is $1 per night. You’d have to watch a movie 20 times to justify buying it instead of renting it. With Netflix’s instantly streaming movie service, it’s even harder to justify buying a DVD, especially because so many movies that come out aren’t even very good.

9. CDs: I’m not even going to get into the whole “Are you stealing from the artists by pirating music, or helping them by weakening the record companies?” debate; I’m just going to point out that rarely is every single song on a CD likable, so it makes more sense to use a downloading service to only pay for the songs you actually like.

8. Dressing at restaurants: Seriously? If I order wings and the restaurant charges me for blue cheese dressing to dip my wings in, that is the last time I eat at the restaurant. Dressing is supposed to go with the food. Charging for dressing at a wings place is like charging extra money to put cheese on a pizza.

7. Dogs: They’re expensive enough to provide food and vaccinations for, so why add to their cost by actually paying to obtain them too? This is the 21st century. Go to Craigslist, and respond to one of the 42 bazillion postings from people giving away newborn puppies for free.

6. Cell phones: Between free upgrades every two years and warranties that cover your phone if it breaks before then, you can find a phone that has all the capabilities you want for free. There are plenty of free phones with email and Internet, the money shelled out for iPhones is simply spent to indulge the inner child and play with all the apps.

5. Books: As if libraries already didn’t render buying books an inefficient use of money, Amazon now refunds you fully if you return a Kindle book within a week of buying it. If you know you’ll have time to finish the book in a week, you can treat your Kindle like a library.

4. Anything at a gas station other than gas: Whatever it is you’re considering buying inside a gas station, chances are it’s stale and overpriced. And those hot dogs are probably older than the person ringing up your purchase.

3. Movie theater candy: Those boxes of candy you pay $4 or more for at the movie theater are usually a dollar apiece at a local store. And they fit perfectly in the pocket of your jeans. It’s a no-brainer, really.

2. Sex: If your skills are so weak you have pay to get some action, you deserve whatever oddly-colored sores or warts you wake up with the next morning. By the way, what do Elliot Spitzer and Auburn have in common? They both “pay for play.”

And the number one thing that no one should ever pay for…

Roy Williams: He’s missed 15 starts the past three years, turns 30 this year and has amassed 1,000 receiving yards only one season in his career, but he’s due $9.5 million next season and is likely to be released whenever the lockout ends. With plenty of younger receivers available, teams should avoid the underachieving Williams like a sumo wrestler avoids carrots.

Tableau's goal is that anyone who cares about data should be able to work with it. But often there has already been a lot of work done on the data from so-called "Data Journalists" - who have been adopting Tableau's software with glee. There is a term for this type of reporting: Computer Assisted Reporting (CAR). CAR has been around for a while, but Tableau makes the process faster and saves journalists from doing custom programming. According to Tableau's Ellie Fields, "fast authoring has been a big driver of uptake" among data journalists.

Tableau has a range of products, including the premium Tableau Digital (used by the aforementioned media companies) to the free Tableau Public (aimed at bloggers). The free version has size restrictions and the data has to be shared to the cloud for anyone to use. The premium versions allow you to keep your data private if needed. There's also a corporate product called Tableau Server, which sits inside the firewall.

So far Tableau claims to have published 10,000 visualizations.

When you think pretty data on the Web these days, the iPad is usually front of mind. Tableau is currently developing an iPad app, which is expected to be released this month for corporates. A public version of the iPad app will be released in future, but no timeframe has been given yet. The iPad app will allow for touch screen scrolling through of data, pinch down, and more.

Mobile is a big area for data visualizations, Ellie Fields told me. "People are making decisions when out and about, not at their desks."

I asked whether there will be a destination site for data visualizations, where consumers can come to browse different visualizations. However that is not on the company's roadmap, Fields replied. "We are not trying to drive traffic from publishers."

Tableau is one of the most visible (pun intended) companies on the Web, graphically packaging up and analyzing the ever increasing amount of data on the Internet. That trend will continue to ramp up, so keep your eyes peeled for more and more data visualizations in your online media experience.

Disclosure: ReadWriteWeb partnered with Tableau last year for a graphing contest.

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Wednesday, August 3, 2011

Making Money From the Internet

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