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My husband and I have formed a company selling mp3 players, Unique Tech World. We were at a loss about how to promote them, though, other than doing some blogging. After conducting some research, however, we decided to experiment with video advertising on YouTube and other sites. We did not own a video camera, however, and creating a video seemed like an insurmountable task.
After more self-training, my husband used Windows Movie Maker to design a short slide-show illustrating some products that we sell at Unique Tech World. He chose an acoustic Malmsteem song for the background music and about a dozen images of various .mp3 players. It was a pretty intuitive process overall. He was able to choose the transition slides and adjust the length of each slide to correspond with the music. Within about 30 minutes he had a homemade advertisement to post at You Tube and various other sites. Check it out!
Ever wanting to be the tech-savvy female, I decided to make another homemade video -- this time just for something fun. I recently had the fortune of taking pictures of my cat and a chipmunk playing together in our backyard. I called it, "Playing Cat and Chipmunk." No, the chipmunk did not die. Instead, they took turns playing, pouncing, and sniffing each other. To increase site exposure, I did include our company's name in the credits.
Videos really target teens, an audience greatly accustomed to watching videos and movies. Overall, using Windows Movie Maker has added a new depth to our company in terms of advertising that was previously lacking and has increased the number of visitors to our site.
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